The National Social Marketing Programme (NaSoMa) was established following an agreement between the Governments of the Republic of Namibia and the Federal Republic of Germany in 1998, with financial support from BMZ through Kreditanstalt für Wiederaufbau (KfW). Implementation was structured in a three phase implementation period.
The overall project objective was to prevent sexually transmitted infections including HIV/AIDS among the sexually active population of Namibia; the specific project objective was the increased practice of safer sexual behaviour among all Namibians including an increase in reported condom use.
Project activities concentrated on improving the knowledge and attitudes and change behaviour related to HIV/AIDS through IEC campaigns, establishing an organisational system for the supply, distribution and marketing of condoms, and establishing and expanding HIV/AIDS workplace prevention and care programmes in the public and private sector.
- Development of local capacity to manage and implement a Namibian social marketing organisation;
- Consumer and market research to identify brand specific product needs and culturally sensitive messages for promotion;
- Procurement of high quality condoms;
- Design and pre-test of communications and promotional materials for product acceptability and behaviour change;
- Establishment and scale up of a distribution network;
- Plan and conduct BCC interventions including the setup of peer education programmes for men, youth, and vulnerable groups and work place programmes (work place policy development, training of educators, VCT, information on treatment of STIs)
- Capacity development and training
- Continuous monitoring and evaluation of project impact and sustainability including qualitative and quantitative surveys, KAP studies and baseline surveys.